At present time it is getting more and more complicated to keep track of daily business and to optimize to current processes and portfolios. Still everyone needs to put an eye onto new technologies offering a potential benefit to existing products or enabling the exploration of new markets. 

To complete new and demanding projects within new and unknown technologies is difficult and often not possible. The existing team needs to focus on daily duties to avoid loosing track and potentially business. Most of the time this leads to the situation that this new field is explored “as well” or it is done on the side.